What makes us
Rocky outcrops, trees providing shade and shelter, lots of space, lots to do. Our hens are enriched and entertained in an ideal henvironment resembling the jungle they evolved from. It’s hen heaven.
Depending on their age and what they need nutritionally to produce Better Eggs® our hens have their own blends created, by us, in our own mill, to our own recipe.
Better light, temperature and dust management, unrestricted access to the outdoors when the continuous pop holes are open, curtains and atrium-style ceilings for more space. If a chicken designed a shed, it would design this.
Hen health matters. So our protocols around the farm are super strict. We implement practices like appropriate PPE, washing the wheels of vehicles before they come on the farm and changing footwear between sheds. We take biosecurity very, very seriously.
We want our people looking after our hens, so for tasks like egg collection and packing, ventilation and monitoring all aspects of the barn environment, we’re fully automated. That’s right: we have robots.
Our packaging is made from recycled materials and can be recycled again. We’re on a journey to reduce plastic in our business, including getting rid of shrink-wrapped trays. It’s better for everybody.
Local maize supply reduces our carbon footprint. Solar power is on the cards. Our passenger fleet is transitioning to hybrid vehicles. Natural light in the sheds reduces electricity use.
Better at being better
We love learning, often taking inspiration from overseas and even other industries. Not content with standing still, we know we can always be getting better at everything we do. That’s what we mean by champions for better®.
At the core of this business is family. We’ve changed and evolved but family values run deep. It’s just who we are.
Generations before us created a leggacy to build on. Today we’re committed to the continuation of that leggacy for the generations that follow. Everything we do considers what’s yet to come.