Heyden Farms, Henergy Cage-Free and Rasmusen's from Better Eggs

Our story

Welcome to Better Eggs; a fourth-generation, family-owned egg production business... full of...good eggs.

Since 1937, we’ve been supplying the New Zealand market with top-quality eggs - stocking your supermarkets, egg distributors, fruit and vegetable shops, and local bakeries, with the little crackers.

In line with changes and developments in our families, our brands and packaging have had a few guises over the years.

You’ve very likely bought our eggs in the past, but not realised they were ours - as prior to now, they didn’t have our name on them.

Well the time has come to change that!

We’re proud of where we’ve been, who we are, what we represent, and of course... of our eggs-cellent eggs.

We hope, like us, that you enjoy the taste of Better.

Look out for our Heyden Farms and Rise 'n' Shine ranges. Available at your local, now.

Better Eggs Logo
Heyden Farms from Better Eggs
Rasmusen's from Better Eggs
Rise n' Shine from Better Eggs


Rasmusen’s (one of Better Eggs’ legacy companies) begins producing eggs at their Whanganui Egg Farm. Thus begins over 80 years of perfecting the Better Egg.

Heyden Farms 1976


Heyden Farms is created by Peter and Rita van der Heyden with an initial flock of 1,000 birds.

Forest Range - Better Eggs


Forest Range Farm joins our family, and some egg-citing initiatives kick off.

Rasmusen's joins Better Eggs

Also in 2020

Our friends at Rasmusen’s Poultry Farm join forces with Heyden Farms Limited to hatch ‘Better Eggs’.

Better Eggs Values

Family values

Here at Better Eggs, we have the privilege of not only continuing our existing family legacies, but also creating legacies of our own; for our family, our staff, our customers and our communities.

Much has changed since 1937, but our family values (which also happen to be our businesses) have not.

Our vision

Better Eggs in every sense

  • We employ and work with cracker people and teams
  • We provide egg-ceptional eggs for our customers and communities
  • We enjoy strong, long-standing relationships with our Better Eggs’ stakeholders
  • We’re constantly striving for betterment. Our range will continue to evolve along with our customers’ tastes. Eggs-pect some exciting growth in our Free Range category soon!
Better Eggs - Vision

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